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Database web design |
Johannesburg Web Winners
No two website designs are alike and the overall cost of a
design project depends on a variety of factors, including the
complexity of your site's design, database integration, and the
amount of material to be presented.
Web site design : Web Winners designs web-based database
applications (or database-driven website) that allow your customers
to order online, browse and search catalogues, perform research, and
receive personalized information. It is through these database
applications that the World Wide Web becomes the medium for the next
century.
Why web-database integration?
Database-driven web site deployment offers the ability to separate
content from presentation. Development costs are reduced by first
storing the desired information in a database or accessing existing
databases. Then, a limited number of templates are created to
display different categories of information. Finally, the web pages
are generated automatically using the defined templates and data
from the database. This approach is much more efficient than
creating every individual web page and link 'by hand'.
The burden of ongoing site maintenance is also greatly reduced
using database integration technology. Web pages can be updated
dynamically by changing the information in the database itself.
Changing information in the database takes much less time than
manually creating new web pages or editing web pages by hand.
Creating an HTML template once and merging it with new content is a
more reliable way to publish information with a consistent layout no
matter how many times the content of the page may change.
Database integration technology also enhances web interactivity. For
example, an automated search agent can search your database
periodically for information of interest to your customers, and it
can e-mail the results. Your database-integrated site can
automatically alert customers to new product releases or price
changes, or forward web-generated leads to sales representatives and
distributors instantly.
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| Cost from R16,760 excluding VAT |
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Questions to answer before designing your website
Whether you are creating a new website from scratch or remodelling
an old one, you need to have a clear vision of what you want in a
website. This questionnaire will help you clarify your thoughts so
that you, or your web designer, can create the best website for you
business. Complete it as best you can. If a question does not apply,
just skip it. There won't be a test. It is a lot of work, but the
more effort you put into this exercise, the happier you will be with
the finished product.
1. What is the purpose of your web site? For example: ·
- A Brochure Site (a site that contains brief introduction to your
company)
- An Informational site (a site that provides information about your
topic and about your company)
- An Entertaining Site (a site that draws visitors through
entertainment while still providing information about you)
- A Community Site (a site that builds a community)
- An E-commerce Site (a site that sells items directly or through
affiliate links)
2. Here are some common reasons for building a site. Rank them in
order of importance to you. Do you have a reason that is not listed?
- To provide customer service.
- To sell a product. (E-commerce)
- To build familiarity.
- To provide general and/or product information.
- To build customer loyalty.
- To make an announcement.
- Show my business in a favourable light
- Develop a list of qualified prospects
- Encourage clients/customers to contact us
- Make money
- Name branding
- Stake my place on the web
3. What are your goals in having a site? List both short term and
long-term goals. Define the criteria that will determine if the web
site is a success.
4. Write a short description of your business. Clearly and concisely
describe what you offer, to whom you offer it and why they should
choose you. What does your company do? What are the features of your
products and/or services? Is the company local, regional, national
or international? What areas do you want to specifically appeal to?
5. Who is your target market? Be specific. This will help you
determine which site style will appeal to most of your visitors.
6. What is your marketing battle plan? Circle any of the following
terms that apply to your vision of your site. Do you have design
elements in mind that portray these terms to you and your visitors?
informative, lucrative, attractive, serene, honest, mature, family,
scholarly, educational, useful, popular, clean, colorful, whimsical,
humorous, serious, profitable, unusual, cozy, clear-cut, warm/fuzzy,
warm, supportive, innovative, fast- moving
7. What is the most important message you wish to convey to your
visitors?
8. If you want an E-commerce site, what type of e-commerce solution
do you require?
Flat file page, non-interactive. Visitors must print and fax order
or phone order in.
Single page secure order form that sends each order as an e-mail.
Multi-page secure order form with shopping cart, visitors can pick
products while continuing to look at the site, change their order,
preview order and submit on-line. Order sent as e-mail or downloaded
via FTP from the server.
Full e-commerce shopping cart with automated real time credit card
processing, integrated with backend database.
9. List all of the methods for payment options (money order, check,
internet check, various credit cards, etc.) you will accept.
10. Do your customers have buying seasons? Does the site need to be
changed for each season? What will you do to entice shoppers in the
off seasons?
11. Do you have a brick and mortar or other off-web location or
contact point (like a mail order catalog)? How do you see the web
site and off-line business working together? How will you integrate
the web site into the business on a daily basis?
12. Who are your competitors? List some of your competitors web site
URLs.
13. What do you like about your competitors websites? What do you
dislike?
14. What makes you better than your competition? Why should someone
use your site or purchase from you instead of them? What unique
content do you provide that other sites do not? How can you add
value to your products and services? (free bonuses, lifetime
warranty, free shipping and handling, free upgrades, etc.)
15. If you do not already have a domain name, be sure to choose one
with your most important keyword in the URL. Your domain name should
be easily identifiable and easy to explain over the phone and print
on a business card.
16. Have you thought of a slogan or catch phrase for your business?
17. Do you have a Logo? This is important for branding purposes. Do
you have company colours? Your company logo and colours as well as the
website URL and your slogan should be used on every bit of
information relating to your company.
18. A well laid out site has no more than 6 to 8 topic links to
interior pages on the main page. The following are typical pages and
included information. Cross off anything you feel does not fit your
vision of your site.
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Home Page - do you want a splash page?
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Products and/or Services. Links on this page might be:
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Product Description/specifications / demos/samples
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Order Form
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Catalogues
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Prices
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Testimonials/ Galleries or reviews
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Shipping Information
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Purchasing/ Shopping Cart/Dealer List
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Product features & benefits. Tips and Tricks
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Parts list, schematics, assembly instructions
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Warranty & Return Policy
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Informational Pages
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Guest Book
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About Us/Contact Us
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Privacy Policy
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Free stuff - screensavers, wallpaper, contests, polls. referral form
(Giving your visitor a reason to return.)
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FAQ
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News and Events or other regional information
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Glossary of terms or Interesting Facts
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Articles/newsletter
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Links
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Customer Service
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Book Store
19. How can your visitor contact you? How to you plan to encourage
feedback? Do you want to use a survey form to gather information
from your customers or visitors? If so what questions would you like
to ask and can you offer something in return for filling out the
form (a free report, discount, etc.)?
20. Do you have an existing web site? What do you like about it?
What do you dislike?
21. List any related web sites that provide services or information
useful to your target audience. Reciprocal links with these sites
will be beneficial to both your customers and your ranking in the
search engine.
22. Do you need domain registration and/or an ISP to host the site?
What level of hosting will be required? What is your budget for the
completion of the web site and yearly maintenance? If you do not
already have a domain name, be sure to choose one with your most
important keyword in the URL. Click here to see if the name has been
taken. Your domain name should be easily identifiable and easy to
explain over the phone and print on a business card.
23. Do you have any custom graphic needs or will you be able to
supply all of the images required?
24. What types of components other than still photos and text do you
want to include (e-commerce, affiliate programs, virtual reality
images, java applets, backend database integration, survey forms,
feedback forms, opt-in newsletter management, referral forms, etc.)?
What type of opt-in mail gathering do you want to use?
25. What type of security is required for the web site? Will there
be sensitive files that need to be protected? Do you need a password
protected area for dealers, members and/or downloads? Do you need
any digital delivery systems to individually password protect each
customers download?
26. Please list and gather any existing materials and information
that will help design your site. Here are some examples. Feel free
to add any special needs or components required that are not listed.
- Photos (prints, slides, negatives)
- Text
- Brochures
- Business cards
- Flyers
- Product shots
- Product samples
- Press releases
- Price and part lists
- Frequently Asked Questions
- Shipping and handling charges and constraints
- Warranty policy
- Privacy policy
- Return policy
- Guarantees
- Testimonials and/or endorsements
- Credits
- Bios
- History
- Education/Certifications/Awards
- Case studies
- Photos of yourself, staff and location
- Transcripts of interviews
- Industry recognition
- Map and directions from major airports, recommended places to stay
nearby (if people visit your location)
27. By now, you should have a clear picture of your website and your
customers in mind. Please indicate your top 10 keywords and your top
10 keyword phrases. These keywords and phrases are the words search
engines may use to locate your site in response to an inquiry. To
rank well with search engines, your site should contain quality
content using the actual words and phrases your prospects are
searching with. These keywords will need to be used in the text of
your pages, so it is important to select them carefully. |
Web Winners Johannesburg develop your company web design with these factors as part
of our service. We offer three distinct Web Winners packages for any business website
web design that you want.
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