| Follow our seven winning
ACTION steps to web design |
Step 1:
Your marketing proposition - reason that makes it different from all the rest.. |
Step 2:
Aspects that are important to your customers... |
Step 3:
Web Hosting and why it makes a difference... |
Step 4:
Website marketing to generate traffic |
Step 5:
Analysing your competitors activity... |
Step 6:
Experience gives you a competitive advantage... |
Step 7:
Guarantees to ensure success... |
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Web Winners Johannesburg 2007
Search engine marketing involves the study of market
segmentation as it applies to your business, conducting research on
keywords that your market uses on the search engines to find similar
products and services and selecting the right keywords for your business
from this research.
What must a website have to become
a Web Winner?
Keyword Research
It is a fact that most people will find your website on the search engines and
you should strive to be on page one in order to achieve the objective of getting
your website noticed by your market. If you want your website to rank highly you
have to study words in this case keywords.
How does this work?
As an example let's take the keyword
phrase "African safaris", (assuming you have a game lodge business and would like
to get ranked highly for these keywords) and you are aware that X amount of people
use this search term. Simplistically all you have to do is mention
"African safaris" in your website. Now if your opposition has also targeted the
same keywords but they have more "African safaris" keywords in their website
than yours then they will rank higher than you! This is a very simplistic
explanation but is how the whole search engine ranking business works. In actual
fact search engines will rank you on the quality of your website as well, in terms of, "is this website
useful to visitors or not?"
So in addition to targeting the correct
keywords you have to provide content in your website that is not "me"
orientated. By that we mean it has everything to do with "you", (your targeted
visitor). If a website has lots of pages and is helpful to visitors and
contains targeted keywords you are on the road to having a highly ranked
successful website.
What we have described above is a very simplistic overview of search engine marketing but many people have not even a
fundamental
clue as to how to optimise or get high rankings and the advice we have given is to help these people to
get a grip on the direction that they need to follow.
Keyword Research
It all begins with keyword research and your competitors ranking and what keywords that they may be using.
To see
the research that Web Winners conduct on your behalf
click here
as an example (opens in a new window). This example relates to the keyword phrase "Web design" but the research that
we conduct is the same for any keyword phrase.
How do people search on the web?
Web Winners in Johannesburg develop your company web design with these factors as part
of our service. We offer three distinct Web Winners packages for any business website
web design that you want.
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