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Johannesburg 2007 :
What must a website have to become
a Web Winner?
Improve Traffic to your Website: Search
Engine Marketing South Africa
 SEO
or search engine marketing is about getting targeted VISITORS to your website.
The Internet is now the hottest real estate in town and, with 8 billion pages
available, the ability to develop and execute a successful Internet marketing
strategy is vital to any marketing professional who wants to compete.
Everyone who has a website wants it to rank high in the search engines but only
ten can get on the 1st page. A website needs a search engine marketing
specialist who can ensure lots of traffic and high ranking.
Search engine marketing and website optimisation (sometimes called SEO).
Search engine optimisation is the act of making ones website content more search
engine friendly to make it rank higher.
What is the use of fancy graphics and beautiful product displays if nobody knows
you exist on the Internet! It is a bit like producing a great print
advertisement and forgetting to flight it in the magazines? Our search engine
marketing services are as important to us as our web design skills, (what is the
use of building a web site if you can't get it highly placed on the search
engines?) This activity of ours, to get your site well placed, is critical to
your success on the Internet.
What we are talking about is Marketing and we so happen to have the classical
marketing background and the technological expertise to position you and present
you to your Markets - this should not fall under your IT Department as they are
not equipped to do Marketing? Most large organisations have got this side of the
Internet wrong and most Marketing departments don't understand the technology so
they don't want to handle it either - that is why we exist!
The reason we have been around so long is that we successfully manage to achieve
this for our clients' with a combination of professional web design and intense
search engine marketing. Our services
The secret to doing BIG business on the Internet.
It is not just about getting targeted traffic to your website. The biggest
barrier to online business is Trust. You can have only three people visit your
website but if they all do business with you, you would have achieved 100%
success.
It is too easy to build a website and make it look like a large corporation
where this may in actual fact be untrue. People understand this and are wary of
making contact with any website from a company they have not heard about. Some
people will add testimonials on the website to help with their credibility but
the most important effective resolution to this problem is to get a high ranking
page placement on the search engines. The fact is that the higher up you are the
higher your credibility.
Keyword Research
It all begins with keyword research and your competitors ranking and what keywords that they may be using.
To see
the research that Web Winners conduct on your behalf
click here
as an example (opens in a new window). This example relates to the keyword phrase "Web design" but the research that
we conduct is the same for any keyword phrase.
A client testimonial:
"Our website has been active for some months now and we are very happy to
report that, not only has it been functionally perfect from day one, but we have
also done fantastically well in the search engine rankings, which has produced
results that far exceed our expectations. I don't know how you did it, but I
know of some of our competitors' sites that have been live for several years
longer than ours, they never come up on the search engine results whilst we are
almost always on page one, often in the top slot. We have secured tremendous new
quality candidates for our business as a direct result.
I find your daily statistics incredibly useful as well. We are delighted with
the look and feel of our website and appreciate all your hard work and
enthusiasm for our agency. It is a pleasure to work with you."
We can only say "Very well done"
Sincerely, Ludi de Klerk
From the Compustaff Resources team
At the moment the top six search sites - meaning both directories and search
engines account for just over 93% of all search engine referred traffic going to
websites.
http://www.google.com
The most popular search engine by far, a good ranking for two or three of your
keywords here could result in a lot more monthly traffic for your site. Good
ranking can be achieved by distributing your keywords frequently throughout the
important places of your pages and by having lots of incoming links.
http://www.yahoo.com
Yahoo although losing ground to Google is still a very popular place for surfers
to search on. Its search results are provided by Google so in all but a few
cases good rankings in Google means good rankings in Yahoo. The Yahoo directory
is still very popular with surfers so check out Yahoo submitting tips for the
lowdown on getting into their index.
http://www.dmoz.org (ODP)
Dmoz.org itself will not send you much traffic, We have ranked it the third most
important search site anyhow as its true importance lies in the fact that lots
of third party sites including Google use ODP data on their sites. What this
means is that if your listed on dmoz.org you will soon notice your site is being
found on sites such as the Google Directory, AOL search, Netscape Search and
Lycos to name just a few.
http://www.looksmart.com
Just like dmoz.org's main attraction is that it supplies data to many third
party sites so too is Looksmart. Their networks claims to reach vast numbers of
people. However your main advantage of listing with Looksmart stems from the
fact that MSN use their data prominently within results for searches conducted
on MSN.com, MSN.co.uk and other international MSN's. If you're a non commercial
site you can get into looksmart via http://www.zeal.com
http://www.alltheweb.com
(Fast)
Alltheweb.com is a very popular search engine which is currently seeing much
growth. Link popularity is a factor on this engine so get them links, also
having keywords within <h1> and <h2> tags seems to be quite important here.
http://www.msn.com
Becoming very important and displays new indexed results on website changes
faster than Google! Google's datacentre seems to take a much longer time to
display results than MSN.
No people coming to your website? Let us get it working for you!
New Search engine marketing system with amazing targeted results.
ESEOP SYSTEM - Search engine optimization South Africa
Understanding Search Engines
Some people think that just because you have a website people will come to
visit. This is really unrealistic and very wrong as no one including the Search
Engines know that you exist! Firstly you have to submit your site to the search
engines then you have to wait until it has been indexed.
What if your website has been indexed and only appears on page 300 of the search
engines? This is not very good either people will still not find you as they
mostly stop searching after page three. You need to get onto, at least, the top
three pages of the search engines in order to start receiving any new visitors
to your site.
This is where you need a specialist web design company who can follow through
the whole process for you. It is both an art and a science to get high rankings
on the Search Engines and this is one of our specialties.
Search Engine Placement and Website Search Engine Marketing South Africa.
First of all you need to know how search engines work.
A search engine builds its database either by getting list submissions from
webmasters or by using software robots. In the case of former, the database is
often built manually. On the other hand, Robot or Spiders are programs that
browse through the web and store links and information about the pages that they
visit.
The manually indexed search engines are obviously harder to manipulate, however
they are also very few in number compared to their Spider-indexed counterparts
such as Google, Ananzi, MWEB, Yahoo, Alta Vista, etc. The way a spider indexes
and ranks a website is very much dependent on what information it receives from
your website and how you have designed the site. Therefore it is essential to
develop your website keeping in mind the search engine placements instead of
doing a corrective job afterwards.
Website optimisation: Keywords
Your website is indexed by search engines on the basis of your key words. When a
search engine sends a spider to your web site, it determines that pages'
keywords by counting the words on the web page it is visiting. The words that
appear most frequently or considered most significant (Words that are mentioned
towards the top of a document and words that are repeated several times
throughout the document are more likely to be considered important.) become your
keywords. When a user searches for a particular term, the ranking of your site
in the results would depend on the weight of that search term on your site.
Therefore it is very important to judge the keywords on your site by
understanding what phrases or words users would most use to perform the search.
To help you get this information, there are keyword research tools available on
the web which enable you to find out how often any phrase is searched for on a
search engine.
Search engine optimisation: Creating copy for the website
Why do keyword research before designing a website? Once you have listed the
keywords you would use, you need to create the copy for your website. As much as
it is important to use your keyword as many times as possible on a page, you
should also pay attention to how the text sounds when read by user. Overstuffing
the text with keywords will not only confuse or put-off a visitor but you might
also get identified as a spammer by search engines and your website removed from
the database.
A thumb rule is to have a keyword every 12 words of text and minimum of 100
words of text on the page. You can have more than one keyword for a page but
that also reduces the individual importance of each keyword. It is advisable to
use your keyword as the first word on your page.
Many search engines index websites by the meta tags in the documents' HTML. The
"title" and the "description" meta tags are often used by search engines in
indexing. It is essential to use your keyword in the title tag. Use relevant
words in keyword meta tags such as synonyms of your keyword, or words directly
relevant to your page.
Search engine optimization South Africa Optimising Page Content
Tables: Spiders do not have a problem reading the content of tables, however if
you use nested tables, it makes it difficult for spiders to navigate through
your website.
Frames: Frames always pose difficulty for spiders. Some spiders are absolutely
unable to read frames pages, while others see only the master page and therefore
will not be able to read complete webpage because of which your website will not
be indexed properly.
Graphics: Do not clutter your webpage with graphics. Not only these are not read
by spiders and reduce space for text but also affect the speed of loading of the
page which often turns off the visitors.
Flash: Most spiders are unable to index Flash content or follow their navigation
links. Flash should be an optional link with a duplicate spider-friendly HTML
page.
Password-protected page: Spiders cannot enter password-protected pages.
JavaScript: Search engines are unable to read java script and JavaScript should
be placed as an option for visitors, similar to use of Flash.
Site Submission
You can go for either free or paid submissions. Obviously, a paid submission
will get your site indexed faster than the free submission which might take
anywhere up to 4 months. In case of paid submissions, you have to pay for each
page that you wish to get listed. A better way is to pay for basic presence,
i.e. get your main page listed till the time that other pages are indexed by
regular free spiders. If you are in a hurry Web Winners have placed websites on
Google which appear after only four days!
Outside Links
Number and relevancy of outside links significantly affects the ranking of your
website by search engines, and even helps you get your website indexed faster.
If a site that has a link to yours is already indexed, the spiders visiting that
site will follow the link to your website. You can build links to your website
in several ways such as Link exchange or reciprocal linking, requesting addition
of your url to informational sites or directories relevant to the subject of
your site, and Affiliate programs.
Web Winners in Johannesburg, develop your company web design with these factors as part
of our service.
We offer three distinct Web Winners design and development packages for any business website
web design that you want.
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