Design in Johannesburg Web Winners Design Studio
What must a website have to become a Web Winner?

Increasingly, online marketing is a crucial part of any marketing plan. No plan yet? No problem. You will of course want to finish your marketing plan so you can refine your activities, but you can begin improving your online marketing presence today by executing the strategy detailed in this article.

Website marketing is about getting people to your site, then convincing them to take action: buy, join, subscribe, read more, etc. we are going to give you the secret to unlocking the potential in your website.

The secret is words
Hmmm... not very exciting, is it? Perhaps you were expecting something flashier and unexpected... like special META tags or coding or a secret search engine ranking recipe. The truth is that many websites just need more descriptive copy.

When many business owners set out to build a website, they start by looking at images, themes, and colour schemes. They worry over technology like Flash and JavaScript, wanting their site to be ‘cool’ and out-do the competition. Their focus is on the visual and the interactive elements of the site. They spend thousands of Rands to designers and coders to get that cool, interactive site they feel they must have, then they get someone in the office who's not busy at the moment to throw together some copy. It's almost an afterthought.

All you need are words!
OK, maybe that isn't all you need, but words are the most important aspect of your site. The professional that most people think they can do without - the copywriter - is the one who can have the biggest impact on the success of your site. No matter what your website looks like, plain and simple or a triumph of visual graphic art, if the words are right it will convert.

Search engine spiders can't read pictures. They can't read Flash very well, although they are making strides in that direction. The same goes for JavaScript and other non-HTML technologies; for the most part search engine spiders ignore what they don't understand and look for what they do understand - text.

The words that are visible to people reading the page are the key element that search engine spiders use to determine what your page is about (the other key element is links). Once the engine knows what the page is about, it can show that page to people who are searching for the words found on that page. That sounds pretty simplistic, but it's amazing how many pages only contain a picture and a few words, or Flash animations, or other non-text items.

Sometimes the text on the page is really an image and not text at all, making the information virtually invisible to search engines. Some designers will tell you that putting the text from the image into the ALT attribute of the image will solve the problem, but ALT text is virtually ignored by the major search engines these days. It's too easy to put irrelevant information in an ALT attribute.

While the site owner often thinks the picture says it all and the web designer thinks it's cutting edge, the site visitor wants to know more. The web is a research tool as well as a marketing medium and when viewing a commercial site people want to know all the benefits, sizes, colours, and configurations. Improve hits to your website read more..

Web Winners in Johannesburg develop your company web design with these factors as part of our service. We offer three distinct Web Winners packages for any business website web design that you want.